About the Client
Southern flavoring is a packaging company that has been established since 1992. Their products such as the vanilla extract became very popular during the prohibition because of a non-alcoholic process they were able to adapt into their recipes.
Problem
Their current 40z labels were inconsistent and outdated. Although having a loyal following southern flavoring was not attracting new buyers entering the cooking aisle.
Solution
Design a cost-effective, modern label that evokes trustworthiness and timelessness to draw more customers in.
